A video snapshot of the campaign for sustainable fisheries management on Abaco Island, Bahamas. The campaign song “Size Matters” is performed by Geno D. d’Shan Maycock, Rare Campaign Manager and Education Officer for Friends of the Environment, ran a social marketing campaign across the island to protect local lobster population, motivating local fishers to support and observe regulations of size limits and closed seasons in order to reduce illegal juvenile lobster fishing.

Video Courtesy: Rare | YouTube